Volume 6 Issue 1 2024

Volume 6 | Issue 1 | June 2024

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 6 | Issue 1 | June 2024

 

01

Why Do Consumers Take Stands? A Review of Customer Boycotts

Bin Yao Ning, Tat-Huei Cham, Xin-Jean Lim, Ou Yang Bo Qiang and Ye Ye

Page 1 – 14 | Full Text   |

 

02

Exploring Luxury Hotel Consumption Values, Attitudes and Revisit Intention in the Post-Pandemic Era

Yao Yue, Ng Siew Imm and Basha Kamal Norazlyn

Page 15 – 39 | Full Text  |

 

03

Cognitive and Affective Trust in Influencer-Follower Relationships and Social Media Influencer Marketing Effectiveness

Dai You Yan, Cao Chang Fang and Wu Qiong

Page 40 – 52 | Full Text  |

 

04

Content Matters! The Effects of TikTok (Douyin) Short Video Content on Flow Experience, Trust, and Purchase Intention From the Signaling Theory Perspective

Qiao Ling Lin, Siew Imm Ng, Norazlyn Kamal Basha and Ying Xia Li

Page 53 – 78 | Full Text  |