Volume 3 Issue 2 2021

Volume 3 | Issue 2 | June 2021

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 3 | Issue 2 | June 2021

 

01

Understanding the Behaviour of International Tourists from China Visiting Malaysia: Proposing a Conceptual Model

Muhamad Nasyat Muhamad Nasir, Mahadzirah Mohamad and Nur izzati Ab Ghani

Page 1 – 16 | Full Text   |

 

02

 

Social Media Influencers’ Impact to Purchase Intention: The Moderating Effect of Brand Engagement

Wang Siqi and Wong Foong Yee

Page 17 – 42 | Full Text  |

 

03

Influence of Green Behavior on Purchase Intention of Kapampangan Millennials

Joe Ana Rose Sanchez and Jean Paolo Lacap

Page 43 – 59 | Full Text  |

 

04

Halalan Toyyiban: The mediating effect of attitude on Muslim’s purchase intention towards imported Halal food in Malaysia

Fitriya Abdul Rahim, Zufara Arneeda Zulfakar and Khairul Anuar Rusli

Page 60 – 75 | Full Text  |

 

05

Social Media Use and Purchase Intention: The Mediating Roles of Perceived Risk and Trust

Maria Shiela Rose Isip and Jean Paolo Lacap

Page 76 – 93 | Full Text  |