Volume 4 | Issue 1 | 2022
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 4 | Issue 1 | 2022
01
The Predictors of Purchasing Sustainable Residential Property Among Residents in Malaysia
Joe Wong Tark Song
Page 1 – 19 | Full Text |
02
The Influence of Sales Associates’ Communication Skills, Attitude, and Physical Appearance on Consumer Purchase Intention
Andrei Joshua Evangelista, Michael Dominic Fajardo, Kayla Marie Vallesteros, and Antonio E. Etrata
Page 20 – 31 | Full Text |
03
A Bibliometric Review of User Behaviors Research in Live Streaming Commerce
Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim and Siew Imm Ng
Page 32 – 49 | Full Text |
04
Going Green: Factors Influencing Green Purchase Intention
Mikhaela B. Azarcon, Julian Carlo Y. De Guzman, Lanz Nicholas T. Olalia, and Antonio E. Etrata, Jr.
Page 50 – 65 | Full Text |
05
The Adoption of Social Commerce among Micro Enterprise in Malaysia: A Conceptual Framework
Farah Waheeda Jalaludin, Sia Bee Chuan and Law Kian Aun
Page 66 – 78 | Full Text |
06
Measuring the level of Digital Marketing Capabilities, Digital Marketing Strategies and Challenges and Issues of SMEs in adopting Digital Marketing
Danzen Bondoc Olazo
Page 79 – 96 | Full Text |