Volume 3 | Issue 1 | January 2021
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 3 | Issue 1 | Jan 2021
01
Me or others? Hard Luxury Purchase Intention during the COVID-19 Pandemic
Phang Ing @ Grace, Zaiton Osman and Izyanti Awang Razli
Page 1 – 19 | Full Text |
02
Determinants of Mobile Banking Services Continuance Intention in Malaysia
Elina Ling Yee Yi, Wei-Chern Sng, Choi-Meng Leong and Swee-Jack Ho
Page 20 – 41 | Full Text |
03
An Empirical Study of Factors Affecting Adoption of M-Commerce in India
Sonia Bhatt
Page 42 – 60 | Full Text |
04
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users
Zaiton Osman, Izyanti Awang Razli and Phang Ing
Page 61 – 78 | Full Text |
05
AI, Robots and Innovation: Are Consumers Ready to Embrace Service Robots Technology?
Yong Wai Ling, Rae Hooi and Lau Teck Chai
Page 79 – 101 | Full Text |