Volume 1 Issue 2 2019

 Volume 1 | Issue 2 | July 2019

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 1 | Issue 2 |July 2019

 

01

 

Effects of Social Media on Cosmetic Brands

Khusboo Janak Binwani and Jessica Sze Yin Ho

Page 1 – 10 | Full Text |

 

02

 

Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers

Yet Mee Lim, Boon Liat Cheng, Tat Huei Cham, Caryn Kar Yan Ng and Jue Xin Tan

Page 11 – 24 | Full Text |

 

03

 

Malaysia vs Thailand Millennial Travellers: Understanding the Behaviour and Pattern of Young Tourists

Zufara Arneeda Zulfakar and Fitriya Abdul Rahim

Page 25 – 37 | Full Text |

 

04

 

The Effect of Technology Trust on Customer E-Loyalty in Online Shopping and The Mediating Effect of Trustworthiness

Winnie Poh-Ming Wong, Kim-Lim Tan, Ida anak Inkgo and Bibiana Chiu-Yong Lim

Page 38 – 51 | Full Text  |

 

05

 

Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company: A Case Study

Lit Cheng Tai, Wai Mun Yeong, Malathi Nair, Bee Chuan Sia and Alexander Guan Meng Tay

Page 52 – 68 | Full Text |