Volume 4 | Issue 2 | 2022
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 4 | Issue 2 | 2022
01
Gen Y’s Attitude, Perception, Preference, and Intention towards Private Label Brands (PLBs)
Sawanah Mumin and Phang Ing @ Grace
Page 1 – 19 | Full Text |
02
Event Image, Satisfaction, and Behavioral Intentions of Webinar Series Attendees: Mediation and Moderation Approaches
Jean Paolo G. Lacap
Page 24 – 38 | Full Text |
03
Challenges & Opportunities of Grocery Retail During Pandemic: An Insight into The Case of Malaysia
Phang Ing @ Grace, Zaiton Osman, Izyanti Awang Razli, Lim Tze-Yin and Iwao Kato
Page 39 – 56 | Full Text |
04
Understanding Mobile Wallet Adoption among Generation Z in China
Dan Wu, Eugene Cheng-Xi Aw and Ziqiang Wu
Page 57 – 70 | Full Text |