Current Issue

Volume 2 | Issue 1 | January 2020

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 2 | Issue 1 |January 2020

 

01

 

Malaysian Young Travellers’ Online Purchase Intention of Travel Products

Goh Poh Jin, Fitriya Abdul Rahim, Cheah Lee Fong, and Tai Lit Cheng

Page 1 – 12 |  Full Text   |

 

02

 

Operating Issues and Challenges: The case of Pachitan Homestay from 2017 to 2019

Yet-Mee Lim and Teck-Heang Lee

Page 13 – 25 | Full Text  |

 

03

 

Effects of attitude, subjective norm, perceived behavioral
control, customer value and accessibility on intention to
visit Haizhou Gulf in China

Gengzhi Shan, Choy Leong Yee, and Guangmen Ji

Page 26 – 37 |  Full Text  |

 

04

 

Motivation in Food Tourism in Penang

Hamimah Hassan, Syed Yazeed, and Nawal Hanim Abdullah

Page 38 – 49 |  Full Text  |

 

05

 

Trend for Online Fashion Buying Among College Students

Siti Fatonah, Cahyani Tunggal Sari, and Rina Wati Febri Habsari

Page 50 – 63 |   Full Text   |