Volume 2 | Issue 1 | January 2020
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 2 | Issue 1 |January 2020
01
Malaysian Young Travellers’ Online Purchase Intention of Travel Products
Goh Poh Jin, Fitriya Abdul Rahim, Cheah Lee Fong, and Tai Lit Cheng
Page 1 - 12 | Full Text |
02
Operating Issues and Challenges: The case of Pachitan Homestay from 2017 to 2019
Yet-Mee Lim and Teck-Heang Lee
Page 13 - 25 | Full Text |
03
Effects of attitude, subjective norm, perceived behavioral control, customer value and accessibility on intention to visit Haizhou Gulf in China
Gengzhi Shan, Choy Leong Yee, and Guangmen Ji
Page 26 - 37 | Full Text |
04
Motivation in Food Tourism in Penang
Hamimah Hassan, Syed Yazeed, and Nawal Hanim Abdullah
Page 38 - 49 | Full Text |
05
Trend for Online Fashion Buying Among College Students
Siti Fatonah, Cahyani Tunggal Sari, and Rina Wati Febri Habsari
Page 50 - 63 | Full Text |