Volume 5 Issue 1 2023

Volume 5 | Issue 1 | 2023

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 5 | Issue 1 | 2023

 

01

Examining Market Factors and Impact on the Small Farmer Sustainability Performance in the Market

Nor Afifah Bt Yusof , Sharifah Nurafizah Syed Annuar and Nabila Azwa Ambad

Page 1 – 14 |   Full Text     |

 

02

What Hinders Repurchase Intention in Travel Apps? Investigating the Constraint Role of Users’ Perceived Concerns

Zi Yi Gao, Siew Imm Ng and Choy Leong Yee

Page 15 – 33 |   Full Text     |

 

03

The Effect of Airport Service Quality on Passenger Satisfaction in Airports

Yong Shih Ween, Ng Siew Imm, and Yee Choy Leong

Page 34 – 52 |  Full Text   |

 

04

The Role of TV Series-Induced Tourism Motivations in the Relationship Between Internet Entertainment Services (IES) Audience Involvement and Cultural Affinity: Netflix Emily in Paris

Ardee Glenn B. Domingo

Page 53 – 79 | Full Text   |