Publishing Ethics for Authors

Journal of Marketing Advances and Practices (JMAP) is committed to adhering to responsible and ethical research publications standard. Scholarly publications are expected to provide a detailed and permanent record of research, researchers have a responsibility to ensure that their publications are honest, clear, accurate, complete and balanced, and should avoid misleading, selective or ambiguous reporting.


In the submission process to JMAP, authors must comply with the following set of guidelines:



Every author listed in the manuscript should have made a significant contribution to the work reported.   JMAP supports the ICMJE definitions of authorship as reproduced here:

    • Substantial contributions to the conception or design of the work; or the acquisition, analysis, or interpretation of data for the work; AND
    • Drafting the work or revising it critically for important intellectual content; AND
    • Final approval of the version to be published; AND
    • Agreement to be accountable for all aspects of the work in ensuring that questions related to the accuracy or integrity of any part of the work are appropriately investigated and resolved.

Soundness and Reliability
The research works/manuscript submitted have been conducted in an ethical and responsible manner and followed all relevant guidelines.  Authors should take collective responsibility for their work and the content of their publications. Researchers should check their publications carefully at all stage to ensure methods and findings reported are accurate. These include calculations, data presentations, typescripts/submissions, and proofs.

Authors may be contacted to provide supporting raw data when required, for the purpose of further evaluations. If the explanation is unsatisfactory, the submission will be rejected, and no future submissions may be accepted (at JMAs editor discretion).


Researchers should present their results honestly, without fabrication, falsification or inappropriate data manipulation. Research figures such as charts, graphs should not be modified in a misleading way. Reports of research should be complete. They should not omit inconvenient, inconsistent or inexplicable findings or results that do not support the authors or sponsors hypothesis or interpretation.

Plagiarism is an unethical practice of presenting the works of others (either planned or accidental) as if they were his/her own without proper acknowledgment. JMAP considered plagiarism as a serious academic and intellectual offense. Authors submitting to JMAP should be aware that their manuscript may be submitted to Turnitin during the peer-review process. It is thus imperative for researchers to increase their understanding about plagiarism. JMAP recommend the authors follow the following guidelines when citing others previous work, including authors previous work:

    • Marked quoted verbatim text from another source with quotation marks clearly.  The author should attribute and reference the source of the quotation clearly within the text and in the Reference section.
    • The author should obtain permission from the original publisher and/or rights holder when using previously published figures, tables, or charts.
    • No self-plagiarism.Self-plagiarism is defined by the American Psychological Association (APA) as the practice of presenting one’s own previously published work as though it were new (2010). Self-plagiarism creates repetition of the same source and it can confuse the academic literature.

Here are two excellent sources of additional advice on avoiding plagiarism:



  • Cooper, H. (2016). Ethical choices in research: Managing data, writing reports, and publishing results in the social sciences. American Psychological Association.
  • Roig, M. (2006). Avoiding plagiarism, self-plagiarism, and other questionable writing practices: A guide to ethical writing.


Ready to Submit Your Paper?

Author ethics checklist

Before submitting, kindly ensure that:

  1. You have read the journals Publishing Ethics for Authors.
  2. All authors have been named according to the authorship guideline.
  3. All materials have been referenced in the text clearly and thoroughly.
  4. Any relevant conflict of interests has been declared to the journal.
  5. You have obtained (written) permission to reuse any figures, tables, and data sets.
  6. You have only submitted the paper to one journal at a time.
  7. You have notified all the co-authors that the paper has been submitted.