Volume 5 | Issue 2 | June 2023
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 5 | Issue 2 | June 2023
01
Uncover the Trends of Digital Consumer Culture: New Frontiers and Future Directions
Bin Yao Ning, Tat-Huei Cham, Xin-Jean Lim, Ye Ye and Nan Zhao
Page 1 – 12 | Full Text |
02
Exploring Millennial Shoppers’ Impulse Buying Tendency in Live Streaming Shopping
Xi Luo and Ng Imm Siew
Page 13 – 31 | Full Text |
03
Cruising the Psychology of Peer-to-Peer (P2P) Carsharing Apps Referrals in China: Customer Satisfaction as the Link, Brand Experience Sharing as the Moderator
Xi Yun Gong, Choy Leong Yee and Shin Yiing Lee
Page 32 – 58 | Full Text |
04
Watch Now, Buy Now? Impact of Interpersonal Interaction Factors on Swift Guanxi and Purchase Intention in Live Streaming Commerce
Ying Xia Li, Norazlyn Kamal Basha, Siew Imm Ng and Qiao Ling Lin
Page 59 – 84 | Full Text |