Volume 6 | Issue 1 | June 2024
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 6 | Issue 1 | June 2024
01
Why Do Consumers Take Stands? A Review of Customer Boycotts
Bin Yao Ning, Tat-Huei Cham, Xin-Jean Lim, Ou Yang Bo Qiang and Ye Ye
Page 1 - 14 | Full Text |
02
Exploring Luxury Hotel Consumption Values, Attitudes and Revisit Intention in the Post-Pandemic Era
Yao Yue, Ng Siew Imm and Basha Kamal Norazlyn
Page 15 - 39 | Full Text |
03
Cognitive and Affective Trust in Influencer-Follower Relationships and Social Media Influencer Marketing Effectiveness
Dai You Yan, Cao Chang Fang and Wu Qiong
Page 40 - 52 | Full Text |
04
Content Matters! The Effects of TikTok (Douyin) Short Video Content on Flow Experience, Trust, and Purchase Intention From the Signaling Theory Perspective
Qiao Ling Lin, Siew Imm Ng, Norazlyn Kamal Basha and Ying Xia Li
Page 53 – 78 | Full Text |