Volume 1 | Issue 1 | January 2019
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 1 | Issue 1 |January 2019
01
Application of the Theory on Planned Behaviour to Green Hotel Visit Intention: An Extension of Self-Identity
Cheng Boon Liat, Brendon Bienvenido Enriquez Jr., Thomas Thornborrow, Shaheen Mansori
Page 1 – 21 | Full Text |
02
Global Market Segmentation in Food and Beverages: A study between Malaysia and Iran
Xin Jean Lim, Aifa Rozali Bt Mohd Radzol
Page 22 – 36 | Full Text |
03
Job Opportunities and Employability Skills Required of Business Graduates in Malaysia: An Investigation through Online Job Advertisements
Lee Teck Heang, Lim Yet Mee, Tharunika @ Chithra Latha Ramalingam, Chew Siew Hoe
Page 37 – 49 | Full Text |
04
Malaysian Coffee Culture: Attributes considered to purchase coffee beverages
Fitriya Abdul Rahim, Goh Poh Jin, Cheah Lee Fong
Page 50 – 62 | Full Text |
05
Online Food Delivery Services: Making Food Delivery the New Normal
Lau Teck Chai, David Ng Ching Yat
Page 63 – 78 | Full Text |