Volume 5 Issue 1 2023

Volume 5 | Issue 1 | 2023

Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 5 | Issue 1 | 2023

 

01

Examining Market Factors and Impact on the Small Farmer Sustainability Performance in the Market

Nor Afifah Bt Yusof , Sharifah Nurafizah Syed Annuar and Nabila Azwa Ambad

Page 1 – 14 |   Full Text     |

 

02

What hinders repurchase intention in travel apps? Investigating the constraint role of users’ perceived concerns

Ziyi Gao, Siew Imm Ng and Choy Leong Yee

Page 15 – 32 |   Full Text     |

 

03

The Effect of Airport Service Quality on Passenger Satisfaction in Airports

Yong Shih Ween, Ng Siew Imm, and Yee Choy Leong

Page 33 – 50 |  Full Text   |

 

04

The role of TV series-induced tourism motivations in the relationship between Internet Entertainment Services (IES) audience involvement and cultural affinity: Netflix Emily in Paris

Ardee Glenn B. Domingo

Page 51 – 76 | Full Text   |