Volume 3 | Issue 2 | June 2021
Journal of Marketing Advances and Practices | eISSN: 2682-8170 | Volume 3 | Issue 2 | June 2021
01
Understanding the Behaviour of International Tourists from China Visiting Malaysia: Proposing a Conceptual Model
Muhamad Nasyat Muhamad Nasir, Mahadzirah Mohamad and Nur izzati Ab Ghani
Page 1 - 16 | Full Text |
02
Social Media Influencers’ Impact to Purchase Intention: The Moderating Effect of Brand Engagement
Wang Siqi and Wong Foong Yee
Page 17 - 42 | Full Text |
03
Influence of Green Behavior on Purchase Intention of Kapampangan Millennials
Joe Ana Rose Sanchez and Jean Paolo Lacap
Page 43 - 59 | Full Text |
04
Halalan Toyyiban: The mediating effect of attitude on Muslim’s purchase intention towards imported Halal food in Malaysia
Fitriya Abdul Rahim, Zufara Arneeda Zulfakar and Khairul Anuar Rusli
Page 60 – 75 | Full Text |
05
Social Media Use and Purchase Intention: The Mediating Roles of Perceived Risk and Trust
Maria Shiela Rose Isip and Jean Paolo Lacap
Page 76 – 93 | Full Text |